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WHAT YOU WILL LEARN

THE PSYCHOLOGY OF VALUE

In a world where most patients feel all dentists are the same, what truly makes you stand out? And how do patients know that?

THE DATA AROUND VALUE

Are patients leaving feeling they got great care for what they spent? Did their experience highlight what makes you different? How is value correlated to NPS?

STRATEGIES TO MAXIMIZE VALUE

Learn from trusted operators in the DSO and FQHC space to help you build systems and culture to help patients believe in your value proposition - and share it with their friends and family!

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SPEAKERS

Carolyn Brown, DDS, M.Ed.

Carolyn Brown, DDS, MEd, is the CSO and co-founder of DifferentKind. She is a health-care change agent, employing operational, analytic, and deep industry knowledge as key components in a consulting practice spanning more than 10 years. Dr. Brown is a veteran subject matter expert in teledentistry, value-based care, medical-dental integration, dental benefits, dental diagnostic coding, health workforce, and health-care transformation. She brings her analytic focus from her corporate and academic backgrounds.

Margaret McGuckin, MBA

Margaret McGuckin is a co-founder of i3 Ignite. i3 Ignite advises DSOs and large group practices as they try to stay on the path of profitable growth while navigating the complexity of executing a multi-location, multi-business model organization. As the founding COO of ClearChoice Dental Implant Centers, a consumer-based DSO, Margaret steered the organization from 1 to 31 locations in 14 states in a 4-year period, generating over $130 million annually. She built their platform and was responsible for managing consistently and successfully to the Playbook, ensuring culture and performance for both de novo and acquired practices. As a C-Suite executive, Margaret led teams that rapidly developed and scaled up innovative businesses in several industries including local media and health care.

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