What YOU WILL learn
The Psychology of Value
In a world where most patients feel all dentists are the same, what truly makes you stand out? And how do patients know that?
The data Around Value
Are patients leaving feeling they got great care for what they spent? Did their experience highlight what makes you different? How is value correlated to NPS?
strategies to maximize value
Learn from trusted operators in the DSO and FQHC space to help you build systems and culture to help patients believe in your value proposition - and share it with their friends and family!
Webinar schedule
We're excited to bring together some leading minds when it comes to understanding how to create value for patients in your dental practice! There will be time for Q&A after the session!
January 17, 2024
The Psychology of Value
- When your unique value prop aligns with the patients needs, aspirations, and desires, you create emotional resonance, impacting the patient (and their friends and family) well beyond a single visit.
Active Steps to Improve Your value prop
- Strategies to ensure that your patient knows what makes you different at every step of the patient journey
Building a Patient-Centric Environment
- Applying the importance of physical and digital environment and adding the element of a feedback loop
Webinar speakerS
Carolyn Brown, DDS, M.Ed.
Carolyn Brown, DDS, MEd, is the CSO and co-founder of DifferentKind. She is a health-care change agent, employing operational, analytic, and deep industry knowledge as key components in a consulting practice spanning more than 10 years. Dr. Brown is a veteran subject matter expert in teledentistry, value-based care, medical-dental integration, dental benefits, dental diagnostic coding, health workforce, and health-care transformation. She brings her analytic focus from her corporate and academic backgrounds.
Margaret McGuckin
Margaret McGuckin is a co-founder of i3 Ignite. i3 Ignite advises DSOs and large group practices as they try to stay on the path of profitable growth while navigating the complexity of executing a multi-location, multi-business model organization. As the founding COO of ClearChoice Dental Implant Centers, a consumer-based DSO, Margaret steered the organization from 1 to 31 locations in 14 states in a 4-year period, generating over $130 million annually. She built their platform and was responsible for managing consistently and successfully to the Playbook, ensuring culture and performance for both de novo and acquired practices. As a C-Suite executive, Margaret led teams that rapidly developed and scaled up innovative businesses in several industries including local media and health care.
